Understanding the Rule of Seven is key to a successful advertising or marketing campaign, suggesting that the more interations a customer has with your brand, they more chances they will buy.
Advertising is often at it's most successful when it is done repeatedly over a period of time, giving your customer a chance to recognise your brand and feel familiar with it. We explore the power of frequency in advertising.
As a successful magazine that has been running for over 10 years, and with a business model that centres heavily around our advertising offering, we felt it would be great to put a blog together that businesses can benefit from when considering their advertising strategy...
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