VIP Club Product Testing & Reviews

The new Sway 'n Grow from Graco is the perfect soothing swing and chair solution for little ones. With three modes, it's suitable all the way from birth up to age 4 and comes with built-in Bluetooth so parents can play baby's favourite songs and melodies straight from their phone.

In mode one, the Sway 'n Grow acts as the ultimate comforting cocoons for newborns, then, the insert can be removed when baby begins to sit up independently but still wants that soothing sway. As soon as your little one begins toddle about, Sway 'n Grow can be converted into its third mode, a comfy child chair suitable up to 18kg. The soother's sleek, modern design and on-trend neutral colour palette will complement any home's styling.

Available to buy from Amazon

Step into the New Year in style with these First Chelsea in a taupe leather, specially designed to support growing feet, while providing superior protection for play both indoors and out. Crafted from soft, durable leather, they feature an inside zip fastening with elastic side panels for fuss-free wear. A delightful, embroidered mushroom detail adorns the heels. Designed with a lightweight, flexible sole and heel and toe bumpers for day-long durability and protection.

A beautifully designed classic First Chelsea boot in soft navy leather with adorable fox embroidery detail. Crafted from soft leather, they feature an inside zip fastening with elastic side panels, making them comfy to wear and quick to get on and off. Heel and toe bumpers give added protection against scuffing while lightweight, flexible soles help your little treasure to move with confidence.

Available to buy from Start-Rite

Inspired by the books by Axel Scheffler and charming Pip and Posy TV show, Bandai UK's character talking plush capture the essence of both Pip and Posy's lovable characters. With included sounds and phrases, children can immerse themselves in the best friends' world, creating their own playful stories and adventures with these delightful larger plush companions.

Available to buy from Amazon

Switch imaginations into gear with our 24 piece Motion Pack. Featuring two car bases with REAL rubber wheels and the unique Connetix bevel design, this pack also includes a variety of tiles and is the perfect gift for vehicle enthusiasts.

Fostering creativity, imagination and STEAM learning through PLAY, the Motion Pack provides endless possibilities as a standalone, starter or expansion pack and encourages children to explore concepts of movement and motion, magnetism and colour while they build limitless vehicles – from cars to trucks, yachts to boats, buses to fire engines, roving creatures, and so much more!

As an open-ended quality toy, CONNETIX will grow WITH your child as they learn and their play becomes more complex.

Available to buy from Connetix

Build your own utopia full of super-cute, lovable characters with Punirunes digital pet toys! Combine the fun of caring for digital pets with a squishable tactile element by placing a finger inside the Punirunes toy to discover a squishy button that responds to touch. The LED colour display mirrors your movements on screen, as if you're really touching the Punirunes character! Move the button and watch the character react.

Build friendships with your squishy BFFs and keep them happy with lots of squishes, prepare their food, give them a bath, clean their room, play games and more! As you play, earn seeds to make food, create accessories and help your Punirunes grow up from baby to kid to adult. 

Available to buy from Smyths Toys

The precious, soft toy brand, Kaloo, offers a huge range of keepsake gifts for little ones, newborn and beyond, creating thoughtful gifts that will be treasured by both parents and little ones for years to come. The brand’s ever-popular Tendresse doll collection includes, little sailor Eli and the adorable Naomi who are sure to be favourites for gifting! Ideal from birth and made from the softest materials, the Tendresse doll collection will comfort little ones as they grow, soon becoming the star of any imaginative play and games, whilst looking right at home in a nursery from day one.

Available to buy from John Lewis

Unlock your creativity with The Natural History Museums exclusive colouring jigsaw set! With 2 x 100-piece puzzles and pack of 6 colouring pencils’, little ones will love building this picturesque puzzle with their very own splashes of colour. Natural History Museum Colouring Jigsaw.

Available to buy from All Jigsaw Puzzles

Help the dinosaurs to find their missing spots! This fun game features double-sided dinosaur boards with three ways to play!- on one side a shape board and on the other a colour board. Throw either the shape or colour dice and be the first to cover your dinosaur board with the correct pieces.

Dotty Dinosaurs features beautiful hand drawn illustrations of different types of dinosaur, which parents can use to discuss with children. They can also discuss the different types of shapes they can see in the game, from simple shapes like circles and squares to the more complex semicircles and diamonds.

Available to buy from Orchard Toys

From the outset this clever toy looks like a book, but once opened it displays a smart board – allowing little ones to carefully place their magnets all over in order to create masterpieces!

Appearing in the perfect travel size, these Magneti’stories will be the perfect companion for long travel journeys. Available in a range of themes, including Farm, Dinosaurs, Construction Site and Unicorns your little one will want to collect them all!

Available to buy from Playfaire