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Wilf and Friends

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In a world full of choice yet short on time, Wilf & Friends is your one-stop children’s lifestyle shop for high quality, design-led clothing, decor and toys. 



We’ve got the best products, not all the products, which are thoughtfully curated by me - a mum, teacher and interior designer. Our joyful collection of treasures is here to complement family life and delight grown-ups and little ones with stylish home accessories, imaginative play, memorable gifts and well-deserved treats. You’ll even find our website is designed for one-handed use … because what busy parent can spare two?!

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