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Powered By Book That In's main image offers a unique selection of teddy bears, educational toys, creative kits and games for children from birth to 14 years. Discover toys and bears from all your favourite brands including Steiff, Schaffer, 4M and others.

This easy to use online toy store helps parents choose toys and bears by age or interest, all at a competitive price, and ready to deliver throughout lockdown.

Introducing Creative, brand new to, and Lisciani, the award-winning Italian toymaker.

Whether your child is a budding artist, jigsaw genius, a future scientist, car designer, or even a beautician in the making, you’ll be sure to find a toy, gift or present to keep them busy and inspired.

For pre-schoolers, look out for the brilliant Carotina range, as well as toys inspired by Montessori principles, and brilliant double-faced jigsaw puzzles featuring all their favourite Disney characters, whilst improving their fine and gross motor skills.

To choose the perfect toy, set the slider in the menu on the left to your budget, and let us come up with a range of ideas to suit your little one.

From toddlers to tweens and teens, and all those in between will have just what you’re looking for at a competitive price.



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