Prezzee Brings Magic With AI Easter Bunny Visit

UK families can experience Easter like never before with a video from Prezzee’s AI Easter Bunny and her team of ‘hoperatives’

Digital gift card provider, Prezzee, is using the magic of AI to create free, personalised Easter deliveries for children across the UK. In just a few clicks, UK-families can ask the Easter Bunny to scope out the best easter egg hiding spots throughout their homes and gardens, offering a fun and free egg-sperience.

In a modern twist on the classic Easter egg hunt, two of the Easter Bunny’s ‘hoperatives’ - Agent Hopkins and Agent Scoot - are identifying the best spots to hide a child’s Easter eggs in homes all around the UK. The rabbits infiltrate wardrobes, sneak into cupboards and hide behind favourite toys in a masterpiece of personalised video content.

To get involved, it is as simple as sharing a few details and uploading some photos:

1. Nominate a loved one: Fill out the Easter Hunt Personnel Report with a child’s  name, age, hometown, and a photo.
2. Capture the magic: Snap a few photos of your home’s best hiding spots and a favourite toy,so the Easter Bunny’s ‘hoperatives’ can plan the perfect egg hunt.
3. Deliver the surprise: Your nominee will receive a personalised video message from the Easter Bunny, revealing they’ve been chosen for this egg-stra special visit!
4. Complete the magic: Send an Easter Bunny Magical Smart eGift Card, which they can spend at 200+ brands. The perfect way to make their Easter celebrations even sweeter.
5. Share the moment - Share your loved one’s reaction to their personalised message using #PrezzeeMagicalMoments, and spread the joy on social media.

This latest project is building on the success of Prezzee’s Christmas campaign, in which AI Santa determined whether children made the nice list.

James Malia, chief growth officer and president of Europe at Prezzee commented:
“Under the watchful eye of the Easter Bunny, Agent Hopkins and Scoot are primed and ready to scope out the best Easter-egg hiding spots. They will be sneaking into gardens and homes across the UK sprinkling a bit of magic as they go.

“The instant reaction to the videos has been so heartwarming. Kids smiling from ear to ear and the joy and awe they’ve expressed at seeing the bunnies in their home is so beautiful to see.

“Bringing joy into people’s lives is core to everything we do at Prezzee. After the success of our Christmas campaign, we’re so excited to share our personalised Easter message. We are incredibly proud of our Magical Moments initiative and we look forward to seeing UK families sharing  joyful interactions around other key gifting moments across the year.”