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The Baby Show Live @ Home

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The Baby Show is the UK’s leading pregnancy and parenting show. Delighted to announce it is back, bigger and better than ever for 2021. The Baby Show Live @ Home from Friday 26 February to Sunday 28 February, 2021.  
Entering its 18th year as the trusted destination for new parents, The Baby Show’s first 3-day event of 2021 will be a fully immersive virtual experience, with a focus on uniting and supporting lockdown Baby Boomers around the globe with an action-packed schedule which includes expert tips, advice and information to help guide and empower parents through this challenging time.
Building on the successes of 2020’s first virtual events, new and expectant parents will be able to shop the latest ‘must-haves’ for little ones and watch expert speakers discuss all things parenting from the comfort and safety of their own home using The Baby Show’s purpose-built Swapcard website and app.  Visitors can plan their schedule, enter competitions and access all the joy of the show using the intuitive and easy-to-use digital platform. 
MadeForMums, the UK’s number one parenting product reviews site returns as the show’s Headline Media Partner. Susie Boone, Editor, and her expert team will be providing their invaluable buggy buying guide every morning of the show, plus visitors can purchase the famous MadeForMums Goody Bags with their virtual pass and get it delivered straight to their door.
Day One – Friday 26 February, 2021  
Friday is all about shopping, buying guides and product demonstrations!  With ‘non-essential’ shops closed, The Baby Show Live @ Home is the place to pick up everything needed for pregnancy, birth and beyond.  Mums-to-be can ditch the shopping bags and rest swollen feet while browsing the virtual stands of over 200 leading and boutique brands from the comfort of their armchair. 
Whether shopping for hospital bag essentials, cute outfits or researching the best baby buggies, carriers and gadgets, visitors can build wish lists, bookmark and speak directly to their favourite brands (many of whom are offering exclusive show discounts!), access expert advice, watch product demos and purchase items in a convenient and simple format which revolutionises the whole shopping experience.  There will also be discussion forums for visitors to chat with other parents and parents-to-be to find the best products for their growing family.  Exhibiting brands include Beaba, MAM, Ergobaby, Chicco, Cybex, Joolz, Bugaboo and many more leading and boutique brands to be announced.
Days Two & Three – Saturday 27 and Sunday 28 February, 2021
Visitors will access the most up-to-date information and impartial advice for parents and parents-to-be on the Baby Show TV, a jam-packed live schedule including demonstrations, expert and guest speakers and panel discussions.
General Admission passes are free and includes access to The Baby Show Shop, A-Z brand listing, buying guides, products demos, top product picks and Q&A discussions. Or an Access All Areas pass is £10/pp and includes the above, plus access to The Baby Show TV either live across the weekend or on-demand for up to seven days after the show.
Expert and celebrity guest speaker panels: 
With its many years working with respected industry leaders within the parenting sphere, The Baby Show’s speaker panels are unrivalled and promise to deliver timely and useful information spanning the spectrum of parenting knowledge, including top tips and advice on birth, feeding, sleep, mental health and wellbeing, fitness, nutrition and more from over 40 expert and celebrity speakers. 
Celebrity guests and expert panellists include:
Binky Felstead & Dani Dyer (if we can get all confirmed by Thurs)
Susie Boone - MadeForMums Buggy Buying Guide
Rachel Fitz-Desorgher - Sleep Myths Busted
Jenni Dunman from Daisy First Aid - Baby First Aid for Parents
Siobhan Miller – WTF is Hypnobirthing?
Lindsay Hookway – Supporting Stress Free Sleep for Families
Xaviera Plas-Plooij – The Wonder Weeks
MadeForMums Goody Bags:
Everyone loves a goody bag!  The Baby Show ticket holders will be treated to the chance to get a MadeForMums Goody Bag worth over £35, full of essentials for baby and mums-to-be, delivered straight to their door. For an additional £9.99 (includes P&P UK Mainland), visitors can purchase their goody bag when getting their ticket.
For further information and to purchase tickets, visit


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